Marketing and Trade of Forest Produce

A dynamic domestic market is now-a-days becoming an important factor in attracting foreign investments, and many emerging economies harbour bustling urban markets short of high-quality forest products. Increasing trade in forest products has supported economic growth and eradication of poverty in a number of emerging countries. But trading out of poverty has proven difficult and it has led to further marginalization and events of misconduct in some countries. Safeguards must be firmly put in place to ensure that trade is based on legal and sustainable forest use, fair labour conditions and equitable sharing of benefits. Good governance is essential in setting the rules for sustainable production and trade. Producers in emerging countries know how to apply proven marketing strategies and practices in their local situations, including green marketing in the low-carbon economy, branding and ethical/fair trade tools, and enter into electronic marketplaces and social media networks. Integrating concrete demands for carbon offsets in forests with the conservation of biodiversity and protection of watersheds, is a challenging equation in a world where consumption of forest products will continue to rise. This book deals with some of the basic principles and practices of Marketing and Trade of Forest Produces. The book has been written with a view to cover the broad syllabus prescribed on the subject in various forestry colleges, forestry training institutes and Agricultural Universities in India. This will serve as a valuable source of information for the academicians in forestry colleges and institutes and also for the undergraduate and post graduate students for the preparation of competitive examinations in forestry discipline.