Market Investigation and Prediction Course

Based on referring to the latest domestic and foreign literature on market research and investigation, Market Research and Prediction systematically introduces the theories and methods of carrying out market research and prediction. Its contents mainly include the market research plan and questionnaire designing, the method of market research sampling, qualitative research and quantitative research, the implementation and management of market research, the methods of arranging and analyzing market research materials; the principle and procedures of market estimation, the method of making estimations through experience judgment, the traditional time series prediction method, the prediction method of analyzing the time series factors, the contemporary time series estimation method and the regression analysis prediction method.