Managing Marketing Information (RLE Marketing)
Af
- Format
- E-bog, ePub
- Engelsk
- Indgår i serie
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 469,95
Medlemspris
kr. 424,95
Beskrivelse
A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Detaljer
- SprogEngelsk
- Sidetal242
- Udgivelsesdato15-09-2014
- ISBN139781317645344
- Forlag Taylor And Francis
- FormatePub
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