Managing Global Strategy
- Developing an Effective Strategy in International Business
- Format
- Bog, hardback
- Engelsk
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Leveringstid: 9-13 hverdage (Sendes fra fjernlager) Forventet levering: 11-03-2026
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Beskrivelse
This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities.
Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include:
• Internal and external environmental analyses;
• Cross-cultural communication;
• Structural considerations;
• Leadership and motivation;
• Foreign market entry, mergers, alliances and acquisitions.
Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author.
Detaljer
- SprogEngelsk
- Sidetal170
- Udgivelsesdato22-10-2020
- ISBN139780367468552
- Forlag Routledge
- FormatHardback
Størrelse og vægt
10 cm
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