Managing Customer Value
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- Engelsk
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Leveringstid: 7-9 Hverdage (Sendes fra fjernlager) Forventet levering: 27-02-2026
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Beskrivelse
This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today's cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.
Detaljer
- SprogEngelsk
- Sidetal356
- Udgivelsesdato25-08-2003
- ISBN139780761826316
- Forlag Globe Pequot Publishing Group Inc/Bloomsbury
- FormatPaperback
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