Making Your Point

Unlock the Secrets of Effective Communication and Captivate Your AudienceIn Making Your Point, leading strategic communications expert David Bartlett shares his decades of experience to help you speak, write, and communicate more effectively. Whether you're a student, business professional, public speaker, or politician, this accessible guide provides the tools you need to improve your skills and deliver memorable messages.Bartlett's advice is grounded in common sense and backed by real-world examples. You'll learn how to:Devise a simple strategic goal for every interview, meeting, or speechTailor your message to appeal to your specific audienceCraft positive, concrete, and empathetic messagesLeverage blogs, podcasts, and platforms like YouTube to promote your messageReach even the largest audiences one person at a timeDrawing on wisdom from Aristotle to The Daily Show, Making Your Point provides the secrets to sharper, more influential communication. With careful research, thoughtful planning, and the right content and style, you'll be equipped to make your point with impact.