Making Shift Happen : Designing for Successful Environmental Behavior Change

The changemaker's guide to catalyzing environmental behaviour change for a healthy futureTo tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks-shifting the behavior of millions for the better is possible.Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative-from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including:Using social norms to spread positive environmental behaviorsSelecting and testing stories, metaphors, and values to frame information for each audienceCatalyzing action by aligning your initiative with your audience's personal and social motivatorsBreaking bad habits and building positive onesCapturing your audience's attention and reducing barriers to actionConnecting people with nature and building empathy for the environment and its inhabitants.Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.AWARDSGOLD | 2023 Nautilus Book Awards | Social Sciences & Education