Macromarketing Applications, Part I

Macromarketing Applications, Part I: Ethical Concerns, Social Issues, and Animal Companions by Morris B. Holbrook explores the intersection of marketing with social responsibility and ethical considerations. This book addresses critical topics such as corporate ethics, sustainability, and the ethical treatment of animals in the marketplace. Holbrook discusses how marketing strategies impact not only consumers but also the broader society, including ethical dilemmas and the role businesses play in shaping social values.

Through detailed case studies and comprehensive analysis, Holbrook explores the responsibilities of marketers in addressing social issues, including environmental impact, fair trade, and animal welfare. This book emphasizes the importance of aligning business goals with ethical practices to foster trust and long-term loyalty among consumers. It is an essential read for marketers, business leaders, and researchers interested in how macromarketing can be used to promote ethical practices and positive societal change.

This book challenges traditional marketing paradigms, encouraging businesses to think critically about their role in a rapidly evolving, socially-conscious marketplace.