Licensing Best Practices

A definitive resource for professionals in licensing and technology management



In this comprehensive guide to licensing best practices, esteemed members of the Licensing Executives Society International offer in-depth discussion of a broad range of important topics in the field of licensing, including:

* Licensing issues in Europe, Asia, Australia, the Middle East, South Africa, and Latin America

* Technology valuation

* Technology management consulting

* Licensing agreements and strategic partnerships

* The expansion of the licensing profession

* Patent procedures and protection in Europe

* Trade secrets law and intellectual property assets

* Issues in copyright, software, and Web sites

* Trademarks, trade names, and trade dress

* Licensing in the biotechnology industry

* Pharmaceutical licensing

* University licensing trends

* Technology rights that are financial assets and instruments

* IC-based corporate carve-outs

* Licensing and litigation

* ADR