La Venganza del Punto Clave / Revenge of the Tipping Point

Uno de los mejores libros de Amazon de 2024 El libro m?s personal de Malcolm Gladwell, «un gur? de lo m?s carism?tico (San Francisco Chronicle), una gu?a para entender las epidemias del mundo moderno. Veinticinco a?os despu?s de la publicaci?n de su primer libro, Malcolm Gladwell retoma las lecciones de El punto clave con la intenci?n de iniciar un debate dif?cil sobre las epidemias. Es el momento de reconocer nuestro papel en su g?nesis y ser honestos acerca de todas las formas sutiles y a veces ocultas en las que intentamos manipularlas. Necesitamos una gu?a sobre los pat?genos y contagios que nos rodean. A trav?s de una serie de historias fascinantes, La venganza del punto clave rastrea el surgimiento de una nueva y preocupante forma de ingenier?a social. Gladwell nos lleva a las calles de Los ?ngeles para conocer a los ladrones de bancos m?s exitosos del mundo, redescubre un programa de televisi?n olvidado de la d?cada de los setenta que cambi? el mundo, visita el enclave donde se produjo un experimento hist?rico, en un peque?o callej?n sin salida al norte de California, y ofrece una historia alternativa de dos de las mayores epidemias de nuestros d?as: la COVID y la crisis de los opioides. Con su caracter?stica combinaci?n de ciencia social y divulgaci?n, nos invita a reflexionar sobre nuestra comprensi?n de los contagios del mundo moderno (y sus puntos de inflexi?n). ENGLISH DESCRIPTION Amazon Best Books of 2024 Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light. Why is Miami...Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena. Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis. Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.