KNOW YOUR ZAMBIAN AVOCADOS: PROMOTE AND PRESERVE ZAMBIA'S REGIONAL CROP

Today, the international avocado procurement apparatus built on monoculture methods forces farmers to grow specific avocado varieties. Therefore, limiting customers' choice, neglecting the region's avocado varieties, contributing to secondary climatical effects and potentially driving a region's crop to extinction.

Three in five avocado species are on the brink of extinction, according to a study. As history attests, humans may not save all biodiverse species threatened by extinction, so who decides which biodiversity needs saving over other species? And what are the rationales behind saving that specific species?

In this innovative work, Marcus lays out a socioeconomic development and vision with a Zambian-specific USP to mitigate the extinction of Zambian avocados wild relatives and their genetic biodiversity.

Marcus is a strategist and an established author of several books and articles. His researched work are diverse in agriculture, economics, innovation and technology, and his interests address human well-being and environmental sustainability, including narratives around business development and employee experience in B2B (business-to-business) and B2C (business-to-consumer) workplaces.