Keys to Being Social: Being Real in a Virtual World

You're a small business owner or you're thinking about starting one. Maybe you're a life coach or a web developer. You may just feel frustrated with your Pampered Chef party results. There are hundreds of books that you can buy which will promise you the gold at the end of the rainbow. This book is different. There are two things required of you to be successful online: a correct mindset and the willingness to do the work. Effective use of social media is more about mindset than tactics. Marketers talk about strategy and tactics. They're not wrong. I'm also a marketer. But that is sometimes overwhelming to creators like yourself. Let's look at behavior instead. What do you want people to do? What is your goal? Do you want them to like your brand? Do you want to sell them your thing? Your service? If your mindset isn't right, social media won't work. It's that simple. This book teaches you the qualities and benefits of a social mindset. You'll gain the mentality for your small business to succeed on social media by being a real person. It is this mindset that has afforded my clients -- franchises, software companies, contractors -- success on social for over ten years! You can do it, too.