Key Account Management in Business-to-Business Markets
- Format
- Bog, paperback
- Engelsk
- Indgår i serie
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kr. 469,95
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kr. 434,95
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Beskrivelse
Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies. In addition, he gives a comprehensive overview on the key account management conception and its controlling tools.
Detaljer
- SprogEngelsk
- Sidetal312
- Udgivelsesdato26-09-2006
- ISBN139783835005174
- Forlag Deutscher Universitats-Verlag
- FormatPaperback
Størrelse og vægt
10 cm
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