International Cases in Tourism Management
- Format
- E-bog, PDF
- Engelsk
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 524,95
Medlemspris
kr. 479,95
Beskrivelse
International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Detaljer
- SprogEngelsk
- Sidetal416
- Udgivelsesdato18-02-2004
- ISBN139781136394379
- Forlag Taylor And Francis
- FormatPDF
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