International Business
- Format
- E-bog, PDF
- Engelsk
- Indgår i serie
Er ikke web-tilgængelig
E-bogen er DRM-beskyttet og kræver et særligt læseprogram
Normalpris
kr. 634,95
Medlemspris
kr. 589,95
Beskrivelse
The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with a comprehensive overview of this vital topic.Subjects discussed withing the text include: the political and economic environment; culture; management and organization; international marketing strategies; intercultural communication; international law; international finance; and logistics / international transport.
Detaljer
- SprogEngelsk
- Sidetal324
- Udgivelsesdato11-11-2019
- ISBN139781000035483
- Forlag Taylor And Francis
- FormatPDF
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