Infonomics and the Business of Free: Modern Value Creation for Information Services

The term infonomics has been coined to convey the underlying value of information in terms of its production, market demand, and economic impact. All consumers have come to assume that the information they seek is easily accessible, and more importantly, free of charge. Infonomics and the Business of Free: Modern Value Creation for Information Services addresses the question of whether or not information has become a commodity and examines how infonomics and the 'business of free' have changed the way companies must create and market their information to make it accessible and valuable for their customers. Information professionals who are responsible for creating valuable information and making services sustainable and accessible will greatly benefit from this book's unique perspective and complete review of current research.