Influencer Marketing

One for the first textbooks to consider the phenomenon of Influencer Marketing from both a theoretical and a practical perspective. This is an emerging and very topical area of marketing. Has broad geographical appeal: it's full of globally-recognised case studies and the chapter authors come from across the globe Its accessible style and content mean that it's suitable as recommended reading on a range of marketing and digital marketing modules, as well as practical reading for practitioners. We are seeing a number of executive education modules arising on the topic, including at the IDM.