Influence of Culture and Personality on Customer Satisfaction
- An Empirical Analysis across Countries
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- E-bog, PDF
- Indgår i serie
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Beskrivelse
Franziska Kruger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.
Detaljer
- Udgivelsesdato23-02-2016
- ISBN139783658125578
- Forlag Springer Fachmedien Wiesbaden
- FormatPDF
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