In Her Hands

Africa is seen as the next large growth economy, but with this potential comes concerns about exploitation from outside interests. Based on the real-world experiences of Demi Samande, award-winning entrepreneur, this book provides a toolkit for aspirational and savvy African entrepreneurs, as well as insights for responsible investors to seize the opportunity and to help transform the African economy for the benefit of Africa.

As a practical guide, the book will inspire a new generation of entrepreneurs to tackle the challenges of doing business and the steps to creating sustainable, successful companies, both large and small. It features interviews with entrepreneurs who are already having success, as well as business executives, artists and creatives who are inspiring the transformation of African business from within and from overseas. Demi’s own story, which she draws upon to illustrate how to build a successful business from scratch, starts in a London flat and traces the development of her company in Nigeria to becoming the premier manufacturer of luxury furniture in West Africa. It also tells her story from the perspective of a female entrepreneur.

The book provides a hands-on roadmap for building and sustaining a business of any size and can be used on its own or in conjunction with training, either for entrepreneurs who are already in the process of building a business or for budding entrepreneurs in the classroom.