""Idea Generation and Commercialization in R&d Laboratory Organizations, Series on Technology Managem

Why do some laboratories generate ideas that are more commercialized than others? This book compares 120 R&D laboratory organizations and 267 scientists and engineers to provide an answer. The most important single factor was practicing the principles of concurrency, which means diverse functions perform their tasks simultaneously rather than serially. For example, laboratory organizations engaged in teaming across functions, such as research, development, manufacturing, marketing, and headquarters were not only more inventive, but also more commercially successful.