Human Sales Factor

Theres a science to getting others to buy from youa secret only the best salespeople, business leaders, entrepreneurs, and thought leaders in the world know: selling, at its core, isnt really about moving a product or service. Its about movingpeople.Having spent nearly three decades meticulously examining the skillsets required for connecting with othersthrough the training and coaching of thousands of sales leaders and their teams for some of the biggest brands in the worldbestselling author Lance Tyson has mastered the powers of persuasion and influence, while decoding the intricacies of why people buy from others.Whether youre a seasoned professional or an entrepreneur trying to pitch the next great ideaor maybe you just want to get better at getting what you wantThe Human Sales Factor: TheHuman-to-HumanEquation for Connecting, Persuading, and Closing the Dealis for you. This book is a peek under the hood of Lances proven, predictable, scalable process. Its designed for sales leaders and their teams, yet is still approachable and applicable for the person who just wants to open doors and increase the chances of getting anything they want or need.Connecting and persuading are no longer soft skills. They are fundamental skills that can help you attract investors, sell products, build brands, inspire teams, and trigger movements.Despite all the processes, lingo, methodologies, and corporate rhetoric, salesno matter the industryhas never truly been B2B or B2C. It always has and always will be doneHuman-to-Human.