Hard to Be Humble

When a large beverage client threatens to pull their business an advertising exec gathers a group of interesting "creatives" to an emergency meeting to brainstorm a new ad pitch. After several lame attempts to come up with something new and fresh they land on a theme with promise-humility. "Humility sells soda?" one of them asks. But desperation forces them to seriously consider this idea, even going so far as to select a famous, deceased spokesperson who embodies humility. They clearly don't understand the true meaning of humility, however, as the exec bemoans the missed opportunity, "Too bad, we could have made her famous."