Going Global
- Format
- Bog, paperback
- Engelsk
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Beskrivelse
This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies.In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential.Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.
Detaljer
- SprogEngelsk
- Sidetal284
- Udgivelsesdato25-08-2009
- ISBN139781591586517
- Forlag Bloomsbury Publishing Plc
- MålgruppeFrom 7 to 17 years
- FormatPaperback
Størrelse og vægt
10 cm
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- Going Global