Geographic Diversification and Export Innovation

This book is a scientific guide for exporters who plan to export to different geographical regions with different cultures. In this book, the sociocultural differences which are diffrences in customs, norms, values, language, demographics, life expectancies, social institutions, status symbols, lifestyle, relegious beliefs, attitudes toward foreigners, literacy level, human rights, environmentalism, sweatshops, pension plans, health care, and slavery are explained.

This book shows the exporters to consider and compare these factors and their differences in the destination country before exporting, so that they can have a more successful export by innovating their products and services according to the culture of that country. At the end of the book, sociocultural differences in several countries explained that help exporters to have a better understanding of the successful exporting in the destination country