Focus on Why

FINALIST IN THE BUSINESS BOOK AWARDS 2025

Are you feeling lost or lacking in purpose? Is your work unfulfilling? Perhaps you’re merely existing instead of truly living and thriving.

By challenging your status quo and rethinking what matters most to you, Focus on Why demonstrates how, even in the most testing of circumstances, you can courageously break free from what holds you back to craft a life that’s filled with intention, opportunity and adventure.

When experienced purpose coach Amy Rowlinson stumbled upon her late grandfather George F Kerr’s moving account of five years in captivity during World War Two, she unearthed a poignant narrative that strikingly echoed her own perspectives on living with purpose.

In this unique life purpose guide Amy skilfully combines the wisdom found in her grandfather’s scrapbook with other inspirational stories gleaned from hundreds of interviews with guests from her podcast. These compelling and motivational insights, together with her proven nine-step framework, will show you how to create a sustainable, fulfilling and purposeful way of life. Your legacy is not just what you leave behind, but how you choose to live each day.

Exploring life’s timeless, deeply personal themes and delving into the essence of vulnerability, imperfection and authenticity, this uplifting guide stands apart from the rest. Honest and heartfelt, it invites you to confront your past, embrace your present and shape your future. Prepare to go on a transformative journey of purpose-focused self-discovery.