Fan Phenomena

The mere hint recently that British actor Idris Elba might take up the mantle of James Bond in future instalments of the film franchise was a major international news story - a testament to the enduring interest and appeal of Bond, a figure who has become a true global icon.Fan Phenomena: James Bond explores the devoted fanbase that has helped make Bond what he is, offering a serious but wholly accessible take on the many different ways that fans have approached, appreciated, and appropriated Bond over the sixty years of his existence from the pages of Ian Fleming's novels to the screen. Including analyses of Bond as a lifestyle icon, the Bond brand, Bond-inspired fan works, and the many versions of 007, the book reveals a fan culture that is vibrant, powerfully engaged and richly aware of the history and complexity of the character of Bond and what he represents.Whether your favourite Bond is Daniel Craig or Sean Connery (or even George Lazenby!), Fan Phenomena: James Bond is sure to go down as smooth as a shaken - not stirred - martini.