Failure: Business Blunders

Many large companies and business owners have experienced failures. In an attempt to grow their companies and keep up with the demands of consumers, businesses like Sony, Ford, and Frito-Lay took risks that crash-landed instead of paying off. Learn about some of the biggest business blunders that companies have made with this informational text that is packed with fun facts, fascinating sidebars, and high-interest content. Featuring TIME(c) content and images, this nonfiction book has text features such as a glossary, an index, and a table of contents to engage students in reading as they build their comprehension, vocabulary, and reading skills. The Reader's Guide and extended Try It! activity increase understanding of the material, and develop higher-order thinking. Check It Out! offers print and online resources for additional reading. Keep students reading from cover to cover with this captivating text!