End-to-End Strategy Execution

Despite technological and methodological advancements, strategy execution failure remains alarmingly common. Most projects fail outright or face significant challenges—a statistic that has remained consistent for more than two decades. While 80% of business leaders believe their companies excel at crafting strategy, only 44% believe their organizations can achieve their strategic goals. Nine out of ten leaders admit their execution failures have resulted in missed market opportunities. These initiatives that fell short of expectations and ROI have wasted hundreds of billions of dollars.

Organizations continue this cycle of failure by repeatedly investing in new methodologies, third-party software, systems integrators, or "silver bullet" technologies, expecting different results. This suggests a fundamental abdication of ownership and responsibility for effective strategy execution. Too many organizations fall into the trap of blind loyalty to specific methodologies, sometimes abandoning proven practices and even strategic planning itself. While various methodologies offer valuable elements, leadership must maintain intellectual oversight rather than delegating accountability to third parties with limited stake in long-term success.

End-to-End Strategy Execution: From Inception Through Solution Deployment presents a framework for change to break this cycle of failure. This framework is effective because it is methodology agnostic but not methodology illiterate. This means it incorporates valuable elements from various approaches while maintaining a cohesive structure that connects strategy formulation to solution deployment.

This end-to-end strategy execution framework provides an actionable roadmap covering:

Strategy formulationImpact assessmentBusiness and IT architecture designInitiative scoping and prioritizationDesign-driven solution deployment.Unlike previous frameworks claiming to be "end-to-end," this approach incorporates the rigor and integration capabilities needed to deliver on its promise, aligning best practices and technologies to streamline every action from strategy to implementation.

Because the framework addresses every aspect of strategy execution, this book is a must read for everyone involved in strategy formulation, analysis, design, and deployment. It enables all strategic stakeholders and contributors to understand the scope and extent of their responsibilities as well as the tasks required to deliver any strategic solution on time and within budget.