Encyclopaedia of Modern Journalism and Mass Media (Introduction to Mass Media)

Mass Media and Journalism have evolved into a strong force, over the years. Print media was the first phase and then followed Radio and Television and later on internet and websites. In fact, in a broader sense, media has two different segments. One is print media and the other is electronic media. Print media is readable, while electronic media is audio-visual. Electronic media may be more popular than the print media due to its visual power while the print media has a lasting value Journalism and Mass Media deal with a wide range of activities concerning information - its collection writing, editing, dissemination and publication. This encyclopaedic work encompasses all relevant information on all vital issues in the field of Modern Journalism and Mass Media. It is hoped, the information contained herein will benefit one and all concerned