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Hardback version af Emerging Research on Islamic Marketing and Tourism in the Global Economy af Hatem El Gohary

Emerging Research on Islamic Marketing and Tourism in the Global Economy

- Emerging Research on Islamic Marketing and Tourism in the Gl

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  • Bog, hardback
  • Engelsk
  • 358 sider

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Beskrivelse

As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.

Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.

Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

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Detaljer
Størrelse og vægt
  • Vægt821 g
  • Dybde2,2 cm
    • coffee cup img
    10 cm
    book img
    18,3 cm
    26 cm

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    Islam Market research Management & management techniques Sales & marketing Social groups: religious groups & communities