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Elgar Encyclopedia of Retailing

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk
  • 1080 sider

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kr. 3.909,95

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kr. 3.849,95
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Beskrivelse

The Elgar Encyclopedia of Retailing is a groundbreaking resource that presents a comprehensive overview of the retail sector. It covers the forms and history of the industry as well as topics such as employment, supply chain logistics, sustainability and other contemporary challenges. Interdisciplinary in scope, entries provide readers with a far-reaching analysis, encompassing economics, management, geography, regional and urban planning, history and political science.

Split into nine thematic sections, contributors explore topics relating to retail forms and formats, retail management and marketing, supply chain management, institutional change and retail innovation. They examine the position of the consumer and the economics of retailing, as well as retail spaces and common misconceptions surrounding retailing.



Key Features:

Fills a significant gap in the literature on commerceComprises 238 entries by 259 authors from 35 countriesIncludes contributions from internationally renowned experts in retailing and consumptionAccessible insights into a wide range of concepts, methods and perspectives that expand the boundaries of the field

This Encyclopedia is an essential reference for scholars and students of marketing, strategic management, industrial economics, and business and management. It will also prove invaluable to practitioners in the private and public sector as well as consultants in the field.

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Detaljer
Størrelse og vægt
coffee cup img
10 cm
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16,9 cm
24,4 cm

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