Electric Dreams

Electric Dreams charts the seismic shifts that have transformed the monochrome product world of 1980s consumer electronics into a 21st-century landscape full of shape, colour and variety. It considers the economic and technological imperatives which brought design to the heart of electronic innovation and marketing culture. David Redhead focuses on key companies such as Apple, Nokia and Palm and examines how designers such as Jonathan Ive, Frank Nuovo and IDEO have given form to the innovative technologies that surround us. Based on interviews with designers and commentators and illustrated with a wealth of cutting-edge products, Electric Dreams is essential reading for anyone interested in contemporary design, technology and fashion.