El Arte de la Persuasión (the Art of Persuasion)

El Arte de la Persuasi?n te ense?a a conseguir lo que quieres cuando lo quieres. Te encantar?a tener esa habilidad, verdad? Despu?s de estudiar a algunos de los hombres y mujeres m?s exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cu?ntas caracter?sticas comunes tienen estas personas, y las comparte todas con usted. Un rasgo que destaca por encima de todos los dem?s es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida ten?a un deseo ardiente, unido a una gran creatividad, y una creencia total e inquebrantable en su misi?n o causa. Los principios ganadores que aprender? incluyen: Hacer que la gente se sienta importante

Todo es negociable

C?mo tratar con personas dif?ciles

Persuasi?n en acci?n

Lo que le diferencia del resto

Pepitas de sabidur?a

Presentado en un lenguaje cotidiano, claro y a menudo humor?stico, El arte de la persuasi?n le dejar? una impresi?n que durar? toda la vida, llena de un ?xito tras otro! The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that skill, right? After studying some of the most successful men and women in modern history, author Bob Burg realized how many common characteristics these people have, and he shares them all with you. One trait that stands out above all others is his ability to win people over to his way of thinking: they were all persuasive. Each of these life achievers had a burning desire, coupled with great creativity, and a total and unwavering belief in their mission or cause. The winning principles you will learn include: Make people feel important

Everything is negotiable

How to deal with difficult people

Persuasion in action

What differentiates you from the rest

Nuggets of wisdom

Presented in clear, often humorous, everyday language, The Art of Persuasion will leave you with an impression that will last a lifetime, filled with one success after another!