- Format
- Bog, paperback
- Engelsk
- 240 sider
- Indgår i serie
Normalpris
kr. 209,95
Medlemspris
kr. 189,95
- Du sparer kr. 20,00
- Fri fragt
Beskrivelse
This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.
Detaljer
- SprogEngelsk
- Sidetal240
- Udgivelsesdato01-08-2000
- ISBN139780072431155
- Forlag Mcgraw-hill Education - Europe
- FormatPaperback
- Udgave2001-02 ed.
Størrelse og vægt
10 cm
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