Developing Informed Intuition for Decision-Making

This book examines how to develop the main traits that are necessary to become an 'informed intuitant'. Case studies and examples of successful 'informed intuitants' are a major component of the book. 'Intuitant' is someone who has the intuitive awareness to be successful. 'Informed intuitant' indicates that the individual/decision maker not only applies his/her intuition but also verifies it through using data-driven approaches (such as data analytics). Some of this work resulted from research examining how well do executives trust their intuition.