Data Visualization for Business Decisions

Unlock the power of data visualization to make informed business decisions with this comprehensive guide. Learn practical techniques to turn data into actionable insights.Key FeaturesPractical exercises and case studies to enhance learningFocus on storytelling and sign-making to improve data communicationComprehensive coverage of perception principles and chart selection methodsBook DescriptionThis workbook is for business analysts aiming to enhance their skills in creating data visuals, presentations, and report illustrations to support business decisions. It focuses on developing visualization and analytical skills through qualitative labs. Readers will analyze and describe chart improvements instead of directly modifying them. The course covers eighteen elements across six dimensions: Story, Signs, Purpose, Perception, Method, and Charts. The journey starts with labs and a case study, introducing the analysis tool. It then delves into each dimension, guiding readers through exercises to enhance their understanding and skills. A comprehensive RAIKS survey assesses progress before and after using the text. The workbook concludes with a capstone exercise to review and analyze the final results of the two studied charts. These skills are crucial for effective data communication in business. This workbook transitions readers from basic to advanced visualization techniques, blending theoretical insights with practical skills. Companion files with videos, sample files, and slides enhance learning, making this workbook an essential resource for mastering business data visualization.What you will learnCreate effective data visualizationsAnalyze case studiesUtilize storytelling techniquesDesign with purposeUnderstand perception principlesSelect appropriate chartsWho this book is forThis book is ideal for business professionals, analysts, and decision-makers seeking to improve their data visualization skills. A basic understanding of data analysis and familiarity with business concepts are recommended.