Customer Relationship Management In Agri-Business: A Case Of Agri-Business Retailers

This book is designed and written to throw some light on several of CRM and its impact on Agri-business ventures. The book provides empirical information about the need and importance of Customer relationship management in Agri-Business field. The main contents of the book are basically based on primary as well as secondary data and factual information from the various Agri-Business based case studies and will act as a ready reference for various policy planners/makers for betterment of the business ventures. The book has considerable importance for the students of agri-business management and scholars, who are interested and engaged in this area. The future policy implications have also been provided.