Customer Loyalty
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- Bog, paperback
- Engelsk
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kr. 379,95
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kr. 349,95
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Leveringstid: 7-9 Hverdage (Sendes fra fjernlager) Forventet levering: 04-03-2026
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Beskrivelse
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
Detaljer
- SprogEngelsk
- Sidetal192
- Udgivelsesdato07-11-2005
- ISBN139781349546435
- Forlag Palgrave-Macmillan
- FormatPaperback
Størrelse og vægt
10 cm
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