Customer Loyalty in Third Party Logistics Relationships
- Format
- Bog, paperback
- Engelsk
Normalpris
kr. 874,95
Medlemspris
kr. 824,95
- Du sparer kr. 50,00
- Fri fragt
-
Leveringstid: 7-9 Hverdage (Sendes fra fjernlager) Forventet levering: 11-03-2026
- Kan pakkes ind og sendes som gave
Beskrivelse
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
Detaljer
- SprogEngelsk
- Sidetal324
- Udgivelsesdato16-10-2006
- ISBN139783790819038
- Forlag Springer-verlag Berlin And Heidelberg Gmbh & Co. Kg
- FormatPaperback
Størrelse og vægt
10 cm
Anmeldelser
Vær den første!
Log ind for at skrive en anmeldelse.
Findes i disse kategorier...
- Fagbøger
- Andre fagbøger
- Økonomi, finans, erhvervsliv og ledelse
- Industri og industrielle studier
- Customer Loyalty in Third Party Logistics Relationships