Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Format
- Lydbog, download
- Engelsk
- 9 timer, 45 minutter
- Indgår i serie
Normalpris
kr. 274,95
Medlemspris
kr. 174,95
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Beskrivelse
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.
Detaljer
- SprogEngelsk
- Varighed09:45
- Udgivelsesdato11-12-2012
- ISBN139780062262714
- Forlag Harpercollins
- MålgruppeGeneral
- FormatLydbog download
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