Creativity at Work

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes a practical approach to creativity, showing how to select practices to produce results and add value. The authors explain how to:

* Understand the creative preferences of organizations, departments, work groups, and individuals

* Identify and compare the different creativity profiles that describe specific purposes, practices, and people

* Produce the desired results by developing the right practices

* Blend creativity practices to meet the complex needs that characterize most work situations

o Develop required creative abilities in a team and in oneself