Creating the Intangible Enterprise

The AI revolution is here, poised to upend every industry in its wake. But how will this new technology actually change how we build companies? In the face of algorithms and machine learning, intangibles that are uniquely human-skills like creativity, adaptability and leadership-will be the clear drivers for growth.



Creating the Intangible Enterprise explains how AI will fundamentally change the landscape and, most importantly, shows leaders how to leverage the uniquely human skills-like emotional intelligence, critical thinking, and communication-that will become even more valuable in a world where the transactional aspects of work are handled by technology.



KP Reddy, the author of What You Know About Startups is Wrong and BIM For Building Owners and Developers, has been investing and building AI- and robotics-based startups for decades. The renowned founder and investor lays out the playbook for companies to succeed in the age of AI, including:



Deeply understanding your customers' specific concerns and crafting the perfect customer experienceEmphasizing intangible factors like perception, reputation, and emotional connection that will become brand differentiatorsOrganizations focused on leadership promoting ethical decision-making, problem-solving, and personal development will be best-positioned to succeed in complex and fast-moving situations

"KP gives the reader a highly personalized, deeply engaging, and brilliant analysis on the role AI will play-and won't play-and how professionals need to best prepare themselves for the coming AI revolution." - Michael Beckerman, CEO of CREtech



Reddy emphasizes that as we grapple with AI and how it shapes the future, the reality is that we're not yet capable of understanding all of its applications. However, in this uncertain new world, those leaders who double down on human-centered leadership skills will be the ones to succeed.