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Paperback version af Corporate Social Responsibility, Sustainability and Public Relations af Donnalyn Pompper

Corporate Social Responsibility, Sustainability and Public Relations

- Negotiating Multiple Complex Challenges

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  • Engelsk

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Beskrivelse

This book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may be inconsistent with organizational self-interest. Importantly, how might PR practitioners recommend against doing something that may be consistent with organizational goals but bad for the environment or people? This book invokes postmodern and critical theories of PR to inspire and empower public relations practitioners to transform organizations into ethical, authentic and transparent public sphere members.

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Detaljer
  • SprogEngelsk
  • Sidetal198
  • Udgivelsesdato13-04-2017
  • ISBN139781138743502
  • Forlag Routledge
  • FormatPaperback
Størrelse og vægt
  • Vægt453 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Serier

    Routledge New Directions in PR Communication Research Routledge New Directions in Public Relations Communication Routledge New Directions in Public Relations and Communication Research Routledge New Directions in Public Relations Communication Research

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