Consumer Behaviour
- A European Perspective
Af
+1
- Format
- Bog, paperback, brugt
- Engelsk
- Stand
- Bog med noter/overstregninger
Pris
kr. 78,50
-
Leveringstid: 3-4 hverdage Forventet levering: 19-02-2026
Beskrivelse
This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues. Suitable for undergraduate or postgraduate business and marketing students
Detaljer
- SprogEngelsk
- Sidetal728
- Udgivelsesdato01-01-1900
- Forlag Pearson Education Limited
- FormatPaperback
- Udgave4th Revised edition
Sælgerinfo
- Sælger ID109485
Størrelse og vægt
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