Charge Right

How to Stop Second-Guessing Your Prices and Start Getting Paid What You're Worth

You quote a job, the client winces, and you immediately feel the pressure to lower your price.

You finish a full day's work, only to realise you've made less than minimum wage.

You see others charging more and wonder, "How are they doing it?"

If you run your own electrical business and pricing feels like guesswork, you're not alone-and it's not your fault.

In today's world, most electricians were taught how to wire a house, not how to run a profitable business. You weren't shown how to price your time, factor in overheads, or talk confidently about money. That's why even the best sparkies can struggle when it comes to quoting.

And when you're unsure, it shows. You hesitate. You overthink. You feel stuck doing jobs that don't pay enough-or working seven days just to break even.

This book is your fix.

Discover a simple, repeatable way to price every job with confidence-so you never underquote again.

Learn the psychology behind what makes clients say "yes" to higher prices-without needing to be pushy or salesy.

Build a brand and quoting system that lets you earn more, work with better clients, and finally take control of your time.

Worried it won't work for you? You don't need a business degree-just a willingness to charge what you're really worth. Start reading today and feel the shift.