Britain Votes: The 2024 General Election

Britain Votes: The 2024 General Election brings together a team of distinguished academic experts to examine every facet of a record-breaking election. This was a contest that produced the highest swing in the post-war era, delivering a Labour landslide, and reducing the Conservatives to their lowest ever level of parliamentary representation. This volume helps explain how and why this remarkable electoral turnaround was achieved. The contributions analyse the election results in detail and evaluate the campaigns and electoral performance of all the main parties. There is in-depth assessment of the electoral contests in Scotland, Wales, and Northern Ireland. Every aspect of the campaign is scrutinized, from party funding to media coverage and the parties' strategies for digital engagement. The volume also highlights a number of critical challenges to the electoral process in the UK and also asks what the outcome in 2024 might suggest for the next election.