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Ukendt version af Brandchild: Inside the Minds of Today's Global Kids: Understanding Their Relationship with Brands af Hoyle, David B, Seybold

Brandchild: Inside the Minds of Today's Global Kids: Understanding Their Relationship with Brands

  • Format
  • Bog, ukendt format, brugt
  • Stand
  • Ukendt stand

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kr. 170,00
  • Leveringstid: 1-3 hverdage
    Forventet levering: 04-03-2026

Beskrivelse

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they spent US$300 billion but influenced an astounding US$1.88 trillion spent across the globe last year. They are different from previous

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