The New Science of Momentum

Learn how to capture the awesome power of momentum!

Despite overwhelming belief among leaders in sports, business, politics, and the military that momentum is a real, non-random occurrence and that a decisive edge can be gained through it, there has been no comprehensive effort to elucidate the shared aspects of momentum, or to bring to light what can be done to manipulate its causes and effects. 

In other words: while most believe that momentum is real – nobody has articulated how teams can recognize the initial “spark” of momentum, nurture it, and ultimately shape its course.

Now, in this groundbreaking new book, bestselling author Don Yaeger and leadership expert Bernie Banks reveal the forces behind turning a moment into momentum.  This book is an exploration of lessons learned from highly accomplished leaders on the topic of momentum in four sectors: sports, business, politics, and military. There are more than 250 leader interviews included, more than 2,000 leaders who have been surveyed on the topic and that primary research is bolstered by the results of numerous academic and scientific papers. From the six years spent gathering data, they have created a working model that can help the reader build momentum in their organization.