Better Than Cheese

Better Than Cheese is the book every artist needs. One that not only speaks to making art, and all the messy mindset stuff involved, but it's designed to help artists turn their art into a business!

Using the author's own lived experience, both as an entrepreneur and as a professional artist, Better Than Cheese is made for visual artists who don't just want to have a business - they want to leave a mark.

In the first half of the book, readers will refine their art practices and understand more deeply about why they create, and why they struggle with things like self-sabotage. In the second half of the book, readers will learn what they need in order to set up and run a profitable business.

Here's a list of topics covered in part 1:creativity and resistanceunderstanding your why, and why it matterscreating a space to make art - what to be aware offearperfectionism and how to manage itprocrastinationfilling your creative bucketyour money mindset and storieswhy art businesses feel challenging and how to overcome thathow to deal with hatershow to become not just good, but a master in your genrewhy potential isn't enoughstanding outshutting down your inner critiquewhy art business failIn part 2, the business side of the book, the topics includeediting your body of work, and why you absolutely need tohow to set goals that actually work for youmoney mindset as it pertains to selling arthow to apply a basic marketing principle - know, like, trust, to your art businesspicking a target marketyour unique selling pointhow to price your arthow to work with gallerieshow to manage commissionshow to build and nurture an audience on social mediawhat every artist needs on their websitewhy you need an email newsletter, and what to write to your subscribers