Benchmarking the Canadian Business Presence in East Asia

Why has Canada''s trade with the East Asian economies declined when these economies are booming? What can be done about this performance?

Benchmarking the Canadian Business Presence in East Asia is the first in a series that examines Canadian economic relationships with the countries of East Asia. This volume examines the apparent paradox that even though East Asia is the world''s most dynamic region, Canadian exports to the region have been declining since the late 1980s. In accounting for this paradox the study explores Asians'' perceptions of Canadian performance and offers strategic suggestions from six of Canada''s leading authorities on East Asia and international business.

This book will help Canadian managers to better understand: the strategies of Japanese multinationals and other East Asian firms and governments, the linkages between trade and investment, and the nature of the different business systems. It also establishes a systematic benchmark against which to judge future progress by Canadian business in the region.